Logo Made in Germany

bellmira Cosmetics GmbH

Booth number: E2E28

About us

bellmira Cosmetic GmbH is part of the Straub Beauty Group.

STRAUB BEAUTY GROUP is a family-run cosmetic company based in Wertheim, Germany. Since its foundation in 1949, the company has developed to become one of the leading manufacturers of high-quality care products.

200 staff are currently employed at the STRAUB BEAUTY GROUP in Wertheim, Germany. In a production and office space of about 20.000 m², we produce in Wertheim more than 900 different cosmetic products and export them to 70 countries worldwide.

Products and services

The bellmira Cosmetic GmbH presents body and hair care products under the following brands at the fair:

  • Johanna Straub
  • Vitapro
Johanna Straub Balancing Conditioner

Johanna Straub Balancing Conditioner

Silky shine and new suppleness for your hair!

Nurturing complex with panthenol, wheat and soy proteins, lilac leaf extract and ladybell root intensively moisturizes dry, stressed hair, leaving it easy to comb. After washing your hair, distribute over the entire length and the ends of your hair, leave in for 2-3 minutes and rinse.

The structure of your hair is repaired and smoothed to bring out the natural highlights.

Vitapro Wildrose Hand & Body Lotion

Vitapro Wildrose Hand & Body Lotion

Contains vital active substances which care for the skin.

Its formula makes it ideal for daily use and moisturises the skin, keeping it smooth and supple. Dermatologically tested.


bellmira Cosmetics GmbH
Otto-Schott-Str. 33
97877 Wertheim

Phone: +49 9342 88020
Fax: +49 9342 880255

Tanja Zimlich
Area Manager Asia Pacific
Phone: +49 9342 880227

Headmeans Co./ SH-CN
No. 16/219, 1175 Tongpu Road
200333 Pu Tuo district
P.R. China

Phone: +86 21 62531955
Fax: +86 21 62185410

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