Logo Made in Germany
presented by Logo BMWi
in cooperation with Logo AUMA


23 – 25 May 2017 – Shanghai, P.R. China

Meet 18 German companies

Welcome to the German Pavilion at China Beauty Expo 2017!

The 22th CHINA BEAUTY EXPO - International Beauty & Cosmetics

23 – 25 May 2017
Shanghai, P. R. China


WELCOME to the GERMAN PAVILION the German Window of Beauty at China Beauty Expo 2017.

German exhibitors are participating under the brand name made in Germany at China Beauty Expo Shanghai, the main business hub for the beauty and body care industry in China. 

Cosmetics and Toiletries made in Germany continue to mean high standards of quality and innovation.
The high quality cosmetics, fragrances and toiletries made in Germany are highly appreciated by the customers of more than 200 countries, and increasingly by Asian consumers. 

In Asia, Japan has been the most important market to date for the German manufacturers of cosmetics, fragrances and toiletries, followed by South Korea and China. 

Like "Eau de Cologne" invented about 210 years ago in the famous German town Cologne (Köln), well-known herbal extracts recipes or highly appreciated beauty and body care category brands were created in Germany. Brands made in Germany of the cosmetic, toiletry and perfumery industry are among the most valuable brands and with long tradition and world-wide excellent reputation for its innovation and product safety concepts. 

Consequently, beauty and personal care products made in Germany are increasingly appreciated by the consumers in China. German exports of beauty and body care products are increasing every year significantly. 

There's no better way to boost your beauty and body care business in China: 

NEW PRODUCTS made in Germany. 

Come in and find out in the GERMAN PAVILION: 

The quality of made in Germany designed at the leading edge of high technology and innovation. 

Germany - the Quality Country. 

The German exhibitors are looking forward to welcoming you in the GERMAN PAVILION hall E2.

Further information about the German manufacturers and distributors represented at China Beauty Expo is available at the Information Booth of the GERMAN PAVILION hall E2 Shanghai New International Exhibition Center.

The Federal Ministry of Economic Affairs and Energy (BMWi), the AUMA_ Association of the German Trade Fair Industry and finally the German Cosmetic, Toiletry, Perfumery and Detergent Association (IKW) wish all exhibitors at and visitors to China Beauty Expo 2017 much success.

Exhibitors at the German Pavilion


B. Kettner GmbH
B.Kettner Products
Booth number: E7C16

bellmira Cosmetics GmbH
Johanna Straub Balancing Conditioner
Booth number: E2E28

ORICONT Handels- und Consulting-Gesellschaft mbH
“Spadien” Exotic Breeze Body Lotion
Booth number: E2E23

Rose Blossom Revitalizing Care
Booth number: E2C26

BALSAN Cosmetic GmbH
BALSAN Callus-away-wonder-Kit
Booth number: E7C13

STYX Naturcosmetics GmbH
Art of bodycare - body creams
Booth number: E2D17

» View all German exhibitors and products

News & Innovations

FASHIONED FOR BEAUTIFUL SKIN Thomas Rath Semi-Couture is a tribute to the glamor of timeless elegance: The classic combined with modern design elements – refined noblesse with attention to detail. Inspired by the finest fabrics touched by his hands and the beauty of the women, who we...

Cleansing Oil & Mask
Air pollution in general is caused for example by industrial emission, car or aircraft exhaust gases and cigarette smoke. Thus oxidative stress like dust, fine dust, gases, soot, smoke, fumes and much more causes your skin to age with wrinkles and age spots, to dry out, to develop neurodermatiti...

German national champion of the European Business Awards
(Calw, 1/9/2017) With its ANNEMARIE BÖRLIND – NATURAL BEAUTY and DADO SENS Dermacosmetics brands, the European Business Awards has selected Börlind GmbH as its “National Champion Germany 2016/ 2017.” For 10 years, the European Business Awards has been Europe’s...

» Further reading

Your personal organizer

Your personal organizer

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Korzonek Argan Oleo
Booth number: E7C14
Apotheker Walter Bouhon GmbH
Booth number: E7C11